Are you positioned to thrive?

 

A lot is going on in the world today, and I think one way to keep going and believe that things will get better is to (re)discover your values. This is as true for an individual as it is for a business (much more for a business I could say, as that business impacts more lives - from its employees, to vendors, to customers and community). We hear a lot about being ‘values aligned’, but what does it mean to be ‘values aligned’ and how does this help building or maintaining your social capital?

Being values-aligned for a small business means that the business's operations, decisions, and interactions consistently reflect its core values and ethical principles. These values might include integrity, sustainability, community engagement, customer focus, and employee well-being.


Improve these 6 areas and you'll see how being 'values aligned' betters your business:

Trust Building

Consistency: When a business consistently acts in accordance with its values, it builds trust with stakeholders, including customers, employees, suppliers, and the community.

Transparency: Open communication about values and actions enhances credibility and trustworthiness.

Community Engagement

Local Support: Businesses that prioritize community values often support local initiatives, contributing to the community’s social fabric and strengthening bonds.

Reputation: A positive reputation as a values-driven business attracts community support and fosters goodwill.

Employee Loyalty

Alignment: Employees who share the company’s values are more likely to feel a sense of belonging and commitment.

Retention: High employee morale and satisfaction lead to lower turnover rates, enhancing organizational stability.

Customer Loyalty

Ethical Consumption: Customers increasingly prefer to buy from businesses that align with their values, leading to repeat business and customer loyalty.

Advocacy: Satisfied customers become advocates, promoting the business through word-of-mouth and social media.

Network Building

Partnerships: Values-aligned businesses attract like-minded partners and collaborators, leading to synergistic relationships.

Influence: A strong network of aligned businesses can collectively influence industry standards and practices.

Social Responsibility

Impact: Values-aligned businesses often engage in socially responsible activities, contributing to societal well-being.

Credibility: Demonstrating a genuine commitment to social causes enhances the business’s credibility and influence.


Being values-aligned helps a small business build and maintain social capital by fostering trust, loyalty, and strong relationships with stakeholders. This social capital, in turn, supports the business’s resilience and success in the long term.

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Strengthening Governance for Business Continuity at a Brewery

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Who is sitting in your sustainability chair?